LITR 5731: Seminar in American Minority Literature
University of Houston-Clear Lake, spring 2003
Student Research Project

Rosalyn Mack
LITR 5731 2003
research project 

Power and Identity: Naming an American People of Color

Just as we were called colored, but were not that, and then Negro, but not that, to be called black is just as baseless.” – Jesse Jackson, December 19,1998.

 

Identity is supposedly finite, if you know a person’s name, you know who he is.  But what happens if a name can be changed at will?  How then do you identify the person?  The values placed on names are so significant that most people become uncomfortable being called by any other name; the name becomes their identity.  The American descendants of African slaves have learned that there are times when changing names is an exertion of power, an overt demand for an identity unburdened by derogatory, racist, or degrading connotations.  But does the ability to change a group name, to shift identity, convey power or simply highlight the lack of power?  No other group in American history has suffered renaming as often, or definitively, as the Africanized people brought or bred here.

Dating from the 1600s to the present, African Americans have struggled to find a name that encompassed all aspects of their identity.  According to Debra Walker King, there have been several names used to refer to Africans brought to the United States as slaves: “African (1619-1850s), Negar (1619), blackamoor (1800), Negro (1800-1950s), colored (1800-1950s), black (1800-1900; 1960s–present), Afro-American (1880–1980), African-American (1900; 1970–present), Afra-American (1920–present), and Africana (1980–present)” (King 47).  The end dates included in King’s data designate the point at which official records ceased to use the name but, in truth, many of these are still used today, most often in a derogatory reference.  Each of these names are attempts to define the identity of a people “from within the a structure of meaning…that is itself shaped by the systematic exclusion of that people” (King 47).

The most commonly used names for Africans and their descendants were African, Negro, colored, black and now African American.  During the 17th century, “blackamoor,” “Negro,” and “Ethiopian” were used interchangeably to denote any individual of darker skin color, with little regard for nationality.  It was commonly used in Europe to describe persons of African or Moorish descent, and this may be how it entered the American lexicon, conceivably brought to America along with the slaves by Spanish and Portuguese sailors, as was the term “Negar”.  However, in current times, referring to a person of African descent as blackamoor or Negro is considered condescending and racist.  Only in church and organization names is the use of Negro, African and Ethiopian still found acceptable, for example the African Methodist Episcopal Church and the United Negro College Fund.

Changing the group name has always been an exercise in power, identity and politics.  “Each of the previous shifts form colored to Negro to black emerged from within the group and won gradual and often grudging acceptance in the larger society” (Martin 92).  Blacks have understood since the moment they stepped off the slave ships that name and identity were vital to power.  As a group, Blacks referred to themselves as African until around the 1850’s.  This was largely due to the fact that new slaves were still being brought into the country and they strove to keep their connection to Africa alive.  However in the 1830’s the name African was dropped following a push by the American Colonization Society to send free blacks back to Africa (King 47).  The temptation is to assume that the movement was a benign attempt to return those claiming to be African back to their homeland, but the truth was most likely that free blacks raised the hopes of slaves, enticing them to believe that they too could be free.  In any case, when the attempt was made to return them to Africa, the black leadership urged the use of the term Negro, or colored in some parts of the southern United States, as a way of removing the threat posed by the term African.  Being identified as African was no longer safe and thus no longer favorable.

Negro and colored were the accepted identifiers, used by both blacks and whites.  The names began to fall out of favor once they became synonymous with discrimination, lynchings, and second-class treatment for black Americans. Both were seen as holdovers from slavery and yet Black leaders such as W. E. B. Du Bois and Marcus Garvey favored the term colored, perhaps because it encompassed all non-white peoples in the United States.  Colored was used as a catchall that included “Indians, Orientals and Mexicans who were classified …by the U.S. Census in 1940” (Kaplan 71). 

But in 1966, Stokely Carmichael and other black elites, under the banner of “Black Power,” sought to change not just how blacks were thought of but also how blacks thought of themselves, and began railing against the terms Negro and colored.  Black youths and militants demanded to be called black to show that they were “emancipating themselves” from the oppressive white system; anyone still referring to themselves as Negro or colored were mocked or ridiculed and considered to be “still in Whitey’s bag…Black became associated with youth, unity, militancy and pride, while Negro increasingly connoted middle age, complacency, and the status quo” (Martin 87).  The Nation of Islam, whose primary spokesman was Malcolm X, often referred to the “so-called Negro” in a derogatory manner.

In the 1920s and 1930s, Richard Wright and others had used the term “Black Power” to call for more assertiveness and less assimilation among blacks.  The biggest difference between the two incarnations of the name was that this time a political agenda had been clearly defined and put into action (Martin 84).

The Black Power movement was the most overtly and aggressively political naming in the history or blacks in America.  The rationale behind this new use of the name was “racial assertiveness and rejection of assimilative integration…[through the use of] pressure group tactics in the accepted tradition of the American political process as well as a positive attempt to instill a sense of identity and pride in black people” (Martin 84).  The goal of the militants was the creation of an autonomous black community that did not rely on whites to give them what they needed.  Black Power demanded race consciousness and considered those who chose to pursue racial assimilation as traitors to the cause.  The black middle-class most often bore the brunt of militant criticism, “to be integrated it was necessary to deny one’s heritage, one’s own culture, to be ashamed of one’s Black skin, thick lips and kinky hair” (Martin 87) and anyone could be criticized for not being “black enough,” i.e., being to light-skinned, having white friends or holding too many of white culture values. 

One of the major criticisms of the Black Power movement was the isolation of the black middle class.  If they wanted to be accepted and included in the new black dynamic, the “middle-class Negroes were required to adopt cultural values of lower-class urban blacks as marks of racial loyalty” (Martin 87).  Ideologically Black power belonged to the ghetto dwellers and “the brothers in the street;” college students were encouraged to move away from elitism and closer to the black community.  The Black Power movement sought to remove class differences and create a unified black consciousness, without the hindrance and racial domineering of whites.

The NAACP and Martin Luther King condemned the ideals of Black Power as separatist and anti-white, a stringent form of reverse racism.  To be black was considered as a challenge to the old way of life; it implied “an upheaval of the political and social terrain” (Kaplan 71).  King sought to combat this new naming by restating his call for shared power with whites, which helped to reduce the tensions that the growing movement was creating.  Some groups refused to relinquish their use of the old names.  The National Association for the Advancement of Colored People (NAACP) kept its name and the loyalty of older, more assimilation minded people; the United Negro College Fund also kept its name.  Both groups lost the faith and backing of the younger, more militant blacks and have never fully recovered that support.  Nonetheless, whites and most institutions made the transition from Negro to black with relative ease.

Black began to replace the word Negro in publications like Ebony and “the stylebooks of The New York Times, the Associated Press, the Hartford Courant and other news organizations” (Kaplan 65) around 1967.  But, even in 1968, most of the Negro public still resisted the change: 69% favored Negro while less than 6% chose black and 15% thought Afro-American was the best choice; not until 1974 did a majority of blacks finally accept the new name (Martin 88).  Black is still used by most major newspapers and magazines; Afro-American is favored within the arts, literature and academic milieus. 

At a press conference in December 1998, Jesse Jackson, leading a group of influential black leaders, announced that the descendants of African slaves should be called African-Americans.  Jackson held that “to be called African-American has cultural integrity.  It puts us in our proper historical context.”  Jackson’s announcement heralded the move away from black towards a name he hoped would more strongly link America’s ethnic subgroup to the African continent and a more positive sense of their place in history and America.

The campaign for African American was an attempt to increase race consciousness and “renew group solidarity by recreating a sense of shared disadvantage that can mute class and other differences among blacks” (Martin 87).  Where the Black Power movement isolated middle-class blacks and forced them to examine their connection to the black community, this new term, African American, was meant to unify all blacks together through a shared cultural identity.  More emphasis is placed on African than on American, urging blacks to assume “newly contrastive roles and representations that have a separating function within society” (Martin 87).

The effectiveness of this new name lies in its ability to invoke Africa and the captured slaves’ loss of homeland and culture.  “The call for recognition of an African American ethnicity restated the black claim to primacy among groups deserving redress from American society because of the special experience of slavery” (Martin 85).  But to retain their claim on the American morality, African Americans can never move beyond slavery; they must forever link their identity with the degradation and inhumanity of slavery.  Phillip Gay, choosing to decline the new label, asserts:

The descendants of Africans brought to the United States have long since created a unique culture virtually unrelated to Africa…[containing] a distinctly Black American cuisine of low-cost edibles more indigenous to Europe and the New World than to Africa, a distinctly Black American patois firmly rooted in the English Language, relatively distinct Black American patterns of familial organization and…religious practices grounded in Christianity, a non-African religion (Martin 86).

 

Gay further argues that most black Americans are at least six or seven generations removed from Africa and have no real connection to the continent.  African is a continent, not a nation, so to be African carries no true significance; being from a particular nation would have been the identity that the captured people understood and cherished (Martin 86).  For black Americans, the term African American carries a lot of preconceived notions about their enslaved ancestors and Africa.  Africa could be seen as “a pristine paradise which could be as glorious as the imagination could make it.  One could become a Pan-Africanist and find respite in contemplating one’s supposed descent from splendid African royalty rather than from despised American slaves” (Martin 87).  Being African American gave a dignity and tragic grace to the enslaved ancestors; here was a perfect chance to lift your ancestry above the common and find more than just slave status. 

Jackson and his proponents argue that the name seeks “to unify race and class-consciousness with multiethnic and revolutionary internationalism” (Martin 87), thereby including all members of the African Diaspora, regardless of their current ethnicities and geographic locations.  But regardless of how all-encompassing it may be, African American still portrays blacks as victims and therefore helpless and needy, entitled to restitution and government assistance.

The African American movement is guilty of still portraying blacks as “uniformly disadvantaged in socioeconomic status, contributing to stereotyping as poor, uneducated, unemployed, and dependent, despite a large majority living above the poverty line” (Martin 88).  This was, and still is, the best tactic for acquiring government funds and creating a national sense of shame and entitlement.  The current black elite has spent the past 20 years encouraging all blacks to consider themselves victims of institutionalized racism, although with less confrontation than the Black Power leaders used. 

The current black elite, Jesse Jackson and the other influential black leaders, believe they can improve the lives of all black Americans through the guilt associated with the past enslavement of their ancestors, but “the way a minority group chooses to be known sends a politically magnified message” to the larger dominant society, and the use of African American, with its stark reminders of America’s shameful history, might work against blacks by rendering them permanent victims.

The same complicated ideas of name, identity and power that make selecting the right group name so difficult are at work when black Americans choose personal names.

PERSONAL NAMES

The process of naming and renaming, or unnaming as some scholars refer to the changing of names, is most often a display of power.  Slave traders often stripped slaves of their names once they were onboard the ships.  One slaver stated in 1860, “I suppose they…all had names in their own dialect but the effort required to pronounce them was too much for us, so we picked out our favorites and dubbed them ‘main-stay,’ cat-head,’ ‘Bull’s eye,’ ‘Rope-yarn,’ and various other sea phrases” (King 49).  Most of the African captives, viewed as mere merchandise, remained nameless during the Middle Passage.  They only received names once they were delivered to their owners, at which point they were usually given English or Spanish names; very few retained their African names. 

By renaming the newly captured Africans, the dehumanization process was begun.  Slave owners understood that if they wanted “to render a person or a people powerless and subservient you imposed a name of your own choosing’ (Kaplan 74).  They knew that without a proper name a person easily becomes a “thing” and the degradation process is easier.  The first step in breaking the slave’s spirit was to strip him of his personal name. 

Displays of this power are common in literature, Robinson Crusoe established his power over the savage he saved by changing his name: “I made him know his name should be Friday…I likewise taught him to say Master and then let him know that was to be my name” (Kaplan 75).  The juxtaposition between power and names lies bared in that quote; Defoe establishes the enslavement of another human being by the simple expedient of name changes: Friday is stripped of his native name, whatever it may have been and Crusoe gains another, more dominant, name without losing the power of his native name.  Crusoe doesn’t concern himself with the savage’s name or his past, it’s irrelevant, and changing his name is the surest sign of that irrelevancy. 

In The Life of Olaudah Equiano, Equiano goes through several name changes.  Equiano’s name changes were chosen to strip him of any connection to his past or African home.  A significant naming event takes place after the captain of the Industrious Bee purchases Equiano.  The name Gustavus Vassa is bestowed upon Equiano, the name itself is exotic and foreign sounding, which may be an indication of the ship captain’s inner feelings regarding the young slave boy.  It was common for slaves to be given classical names during this time period but, oddly, Gustavus Vassa was Swedish king (Hook 285).  There is irony and cruelty in naming a slave after a king, though many slaveholders rarely, if ever, gave any thought to the demeaning quality of the names they chose.

Plantation owners would frequently give their slaves and barnyard animals the same names, drawing an unavoidable connection between his two forms of chattel.  The human chattel was no more or less value than the animal.  Ned the mule and Ned the slave were “comparable in convenience, resiliency, and foot-pound output” (Kaplan 77).

Enslaved blacks had no power over their names, neither the group name nor the personal name they were called by their slave owners; but many developed “secret” names or nicknames as a way of distinguishing themselves and achieving a measure of personal autonomy.  “Blacks have had available to them only a limited number of gestures with which to emphasize both their independence and their particularity” (Kaplan 81).  Nicknames were the best method of empowering that independence.  Song of Solomon, by Toni Morrison, gives an idea of how these nicknames were acquired: “Names they got from yearnings, gestures, flaws, events, mistakes, weaknesses.  Names that bore witness” (330).  These weren’t common names like Tom, Dick or Ned, which were the kinds of names given out by the slave owners.  These names carried weight for their owners, replacing “the empty, objectified designations of the master’s word” (King 53).  But the true expression of newly acquired power came when the slaves were liberated and chose surnames for themselves.

Within the slave narratives, newly freed or escaped slaves often exulted in the power of selecting a new name for themselves.  Since most slaves went their entire lives without a surname, their first demonstration of their new status was to adopt a surname.  Historically “the practice of taking Ol’ Massa’s name as one’s own did exist, but perhaps not to the extent that is generally believed…many newly freed slaves preferred almost any name to that of the former owner” (Hook 295). 

Frederick Douglass went through three surnames during the course of his life; the first two were chose for expedience as he escaped from slavery.  The third and final name, Douglass, was “an act of self-determination and announced his mission as a leader in the antislavery movement and its most effective orator” (Kaplan 86).  Douglas was not alone in his desire to have a surname.  In 1863, at the end of slavery, approximately four million blacks adopted surnames; nearly every ex-slave wanted a second name as a symbol of their new status (Hook 294-295).  Booker T. Washington in Up from Slavery, recalled that “a feeling got among the colored people that it was far from proper for them to bear the surnames of their former owners, and a great many of them took other surnames.  This was the first signs of freedom” (Kaplan 80).  The former slaves understood that having a surname brought a measure of equality and put them in charge of themselves.  They chose their names rather than having them foisted upon them. 

Washington seemed to find the ex-slaves’ decision to take a new surname improper or disrespectful, as if they should have been happy to retain the name of their former owners.  But Washington himself chose his last name, seemingly at random; he started school and realized that the other children had “at least two names and some of them indulged in what seemed to me the extravagance of having three” (Kaplan 80).  So when his turn came, the boy, known simply as Booker, gave himself the last name of Washington.  This random naming, executed by a child, is the essence of the slave’s dilemma: knowing that others are permitted the luxury of two names and that is part of what makes them superior.  The idea that they could share in some of that superiority would have been tantalizing to the ex-slaves. 

A new name allowed them to create a new identity and that held a great deal of power for them.  They could be whomever they chose to be, Washington or Lincoln, Benjamin instead of Ben or William as opposed to Will.  No longer did they have to share their identities with barnyard animals or petty and cruel tyrants.  With a new surname, the ex-slaves could begin to think of themselves as more than just former chattel, they were people now.  And people could pass the chosen name on to their progeny, thereby creating legitimacy for their line.  A surname also allowed them to keep track of their families and kin.

The 1960s and 1970s brought a new twist to the naming practices of black Americans, the move towards reclaiming the power of one’s name.  Blacks began to give their infants unique first names, “a neologism, often a daring and imaginative coinage (especially in contrast to conventional white naming practices) is created for each baby that comes along” (Kaplan 84).  Names such as Natayicia (female), Shontavia (female), and DeVontay (male) are unique, conveying to the world that the child is “one of a kind and that the parents who invented these names were prompted by their own unconscious cues…you know that it is an African American name right away” (Kaplan 85). 

There is some speculation that these uniquely African American names stigmatize a child, marking them and setting them even further apart from the dominant white majority.  A recent study, conducted in 2002 by MIT and the University of Chicago School of Business, revealed that applicants with black-sounding names received were less likely to receive callbacks for jobs.  The study was published in TechTalk, the student newspaper for MIT.  Over 5,000 resumes were sent out in response to 1,250 administrative and sales help wanted ads.  The results showed that the white-sounding names received 30% more callbacks, even though all applicants had equal credentials. 

This is an unfortunate side effect of black American’s choice to bestow Africanized or other unique names upon themselves and their children, unfortunately “in a society in which whites outnumber blacks five to one, an odd-sounding name can add to a black person’s handicap…for a black, the choice between a name like Henry Jones and one like Lango Miak can be a difficult one” (Hook 301).  The power gained by the gesture is largely undercut by the fact that the bearer has lost her ability to blend into the dominant culture.  There is no power in the name if it can be used to undermine the group; more power would seem to lie in being able to blend in, choosing names that are common within the dominant culture.  But such a choice would then negate the identity of the individual – there is nothing unique about Carol or Michael and certainly no marker that clearly states, “I’m African American…deal with it” (Kaplan 85).

The 1970s move to “Black Power” led some blacks to show their racial pride by dropping their “slave names” and adopting Africanized names.  The sentiment was that “to honor this name is to honor the rapes of my mothers and the beastly lynchings of my fathers” (Hook 298).  Members of the Nation of Islam took the letter X as their surnames seeking to “remove all but one association from [their] name…obliterating family, friends, culture, lineage, even ethnicity.  To be X is to be Muslim and nothing more” (Kaplan 87-88).  Malcolm X, formerly Malcolm Little, felt that retaining the “slave name” was to remain in a slave mentality, continuing to lack the power of identity.  For Malcolm X and many blacks during this time, “when you find your true name – and for many blacks this is the name of an ancestor – you find your true identity” (Kaplan 84).  The Muslims of the Nation of Islam believe that only Allah holds one’s true name and until then the names of former oppressors must be thrown off and only the X is used “as a marker signifying their virtual namelessness and complete unity in a hostile environment” (King 48).

The struggle for power has moved beyond just gaining freedom for black Americans; freedom has been gained but equality is still lacking.  The search for a group name that expresses the proper connection between the African culture, past enslavement and Americanism is one that will always challenge black Americans.  Each new name is part of a search for the one that will bring them into the majority culture where they can find equality and justice.  The desire is to have all people understand and respect all that black Americans have survived and achieved, their identity and power.  The dream is to be able to sum it up in one descriptive phrase: a name.

 


Works Cited

Dillard, J. L.  Black Names.  The Hague: Mouton & Co., 1976.

Gates, Jr., Henry Louis.  “The Life of Olaudah Equiano.”  The Classic Slave Narratives.  New York: New American Library, 1987.

Hook, J. N.  Family Names: How Our Surnames Came to America.  New York: McMillan, 1982.

Kaplan, Justin and Anne Bernays.  The Language of Names.  New York: Simon, 1997.

King, Debra Walker.  Deep Talk: Reading African-American Literary Names.  Charlottesville: UP of Virginia, 1998.

Martin, B. L.  “From Negro to Black to African American: the Power of Names and Naming.”  Political Science Quarterly 106.1 (1991): 83-100 (page numbering inexact due to archiving).

Morrison, Toni.  Song of Solomon.  New York: Penguin, 1977.

“What’s in a Name?  A lot for job seekers.” Tech Talk 29 January 2003.  29 January 2003 <http://web.mit.edu/newsoffice/tt/2003/jan29/resume.html>