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 low tech; actual reality rough, intimate, messy, hungry, warm, real Characteristics: Repeated shifts from tech & progress to organic & nostalgia (Cyberpunk, esp. Gibson, sometimes goes this way--recall love for Rikki before implants, loathing of Chrome for tech-polish) example: food over foodpills 
 
 
 appeals: human family humanity triumphs over bureaucracy, technology 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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